We know that difficult financial situations and poor health are interrelated. However, it is not clear how the circumstances of people’s lives affect the link between finances and health. During six months, we followed the everyday lives of 21 individuals living on low incomes and managing multiple long-term conditions.
This article reflects on how behavioural insights can contribute to better designed financial interventions for low income tenants. This encourages a shift away from seeing poverty as reflective of character flaws to a focus on the context of poverty.